Horizontal TabsOverview Business communication is a unique field of study, combining business acumen, management knowledge, interpersonal, organizational and inter-cultural communication skills along with technological expertise. JIU’s Bachelor of Arts in Business Communication programs offer a multidisciplinary approach in preparing you to meet the complex interpersonal and management challenges in today’s marketplace. Creativity, innovation, entrepreneurship and leadership in communications are emphasized. You can expect an exciting blend of academic theory and practical skills that you will apply to your current professional situation, all of which will give you insights into how to effectively develop, manage and evaluate communications plans and key messaging to create corporate value and meet objectives. Select an Area of Study Communication Management Sales and Marketing Outcomes Program Learning Outcomes Identify business and professional communication. Examine the theories of human communication. Discuss the principle research findings in communication. Review the current and classic literature in the field of communication. Develop resources to solve problems in business and professional communication. Explore current and emerging communications technologies. Demonstrate skills in business and professional communications. Produce oral and written communications using various communication knowledge, strategies, approaches and techniques. Explore effective group and team communication strategies. Examine research and effectively communicate the results. Develop interpersonal communication strategies. Select the appropriate communication technology to deliver the communication. Program Disclosures Make an informed decision: Gainful Employment Disclosures Review potential occupations, tuition and fees, on-time completion rates and median loan debt.