Generalist

Get where you want to go. Sometimes the basics just aren’t enough – especially in the highly competitive business world. This degree program will provide you with a working knowledge of areas identified by you as important to your career path. JIU’s exceptional BBA in General Business is deliberately flexible to meet the diverse needs of our students.

This program builds on the foundational business knowledge and skills developed through the core courses and consists of four additional courses chosen from any of the other specializations in the BBA program (with the approval of your faculty advisor).  This generalist program provides you with the flexibility to make the most of your education. Whether your interests lie in corporate finance, accounting, sales and marketing, or, perhaps, more accurately, a combination of these areas, we can tailor your course of study to meet all of your personal and professional goals.