Entrepreneurship Degree | Jones International University

Entrepreneurship

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Overview

Do you have what it takes? Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream. If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth.

Curriculum Overview

Orientation (Credits: None)
JIU501: Orientation – Successful Online Learning for Masters Students

7 Communication and Leadership Core Courses (Credits: 21)
BC500: Business Research Methods
BC532: Directing Corporate Communication
BC541: Managing High-performance Teams
BC563: Enterprise Innovation and Technology
BC611: Leading with Integrity
BC628: Designing High-impact Presentations
ETH501: Making Ethical Management Decisions

4 Specialization Courses (Credits: 12)
BC612: Influence Strategies for Organizational Change
MBA541: Fundamentals of Entrepreneurship
MBA542: Feasibility Analysis for New Ventures
MBA543: Business and Marketing Plans for New Ventures

Capstone (Credits: 3)
BC681: MABC Capstone

Outcomes

Specialization Learning Outcomes

Examine the characteristics, knowledge, skills, and abilities necessary for successful entrepreneurship
Write a business and marketing plan for a new venture.
Develop a feasibility analysis for a new business.
Create strategies for organizational change.

Program Learning Outcomes

Formulates, interprets and contributes to an organization’s vision by aligning business processes and teams to meet measurable objectives that contribute to success.
Directs or participates in the formulation and delivery of effective presentations, creating consistent messaging, and developing the pathways and processes to ensure consistent messaging across the business organization.
Actively contributes to the development and performance of others, including excellence in interpersonal communication, motivation techniques, coaching and mentoring, team leadership, design of an empowering work environment, and effective delegation.
Supports organizational stakeholders to achieve goals by developing and designing policy implementation, acting as a mediator to negotiate conflict, and facilitating leadership in others who carry out policies.
Grasps and applies a variety of leadership methods and practices; works to understand innate leadership abilities as well as the application of leadership practices to multiple business contexts and to self management; includes the ability to effectively influence and coach others; demonstrates stewardship of business organization.
Demonstrates awareness of the technology systems and solutions by assessing need, analyzing problems and proposing innovative solutions that contribute to and prove their value to the bottom line of business profitability.
Proficient in determining and acting upon ethical solutions to difficult and diverse situations to protect intellectual property and the rights of others as well as acting ethically within daily business practices and interactions, inclusive of a global point of view and associated legality.
Achieves the capacity to identify, analyze and formulate innovative solutions to complex problems involving people working toward business objectives; includes conducting appropriate research to build a valid case for the selected solution.
Goes beyond style and appearance to compose concise and powerful statements using various media, including the spoken word, to influence, persuade and present a strong case for a specific point of view.

Degree At A Glance

Required Program Disclosures

Total Credits:

36 credits

Time Frame:

24 months

Designed For:

Ideal for business students and busy communications professionals who want to establish their own consultancy or small business, this degree program offers you the opportunity to learn theory and best practices and apply them to your own professional environment. Others who will find this degree valuable are potential entrepreneurs, consultants, managers, new business developers and directors who wish to develop in this direction.

Academics

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Entrepreneurship

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Curriculum Overview

Specialization Learning Outcomes

Program Learning Outcomes

Degree At A Glance

School of Business Catalog

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