BBA101: Introduction to Business

Course Credits:
Course Hours Per Week:

Course Overview

This course introduces fundamental concepts in business. Key concepts in the course include:

  • The role of businesses in an economy
  • Business ownership, management, and organization
  • Business ethics, corporate responsibility, and globalization
  • Marketing concepts, accounting basics, and financial statements used in business
  • Key considerations for using technology and managing human resources

In weekly assignments, students use business-specific terminology to write about concepts a business owner considers when completing a business plan.

Course Learning Objectives

  • Describe the role businesses play in an economy.
  • Identify major categories of business ownership and the advantages or disadvantages offered by each.
  • Define corporate responsibility and explain how being responsible can impact the decisions a business makes.
  • Define marketing terminology such as target market, market segmentation, and the marketing mix.
  • Identify the common financial statements used in business decision-making.
  • Explain how an organization can use technology to develop and promote its products and services.
  • Isolate issues related to motivating, retaining, and managing human resources.