BBA101: Introduction to Business

Course Credits:
3
Course Hours Per Week:
9

Course Overview

In this course, students are introduced to fundamental concepts in business.  This course will provide students with a solid foundation upon which their future business studies can build. Key concepts to be covered include:

  • Business ownership, management, and organization
  • Marketing and accounting plans
  • Management of human capital using strategic and technological tools
  • Corporate ethics

Each week, students watch a video or listen to audio material, view visual objects, and read relevant articles.  In weekly assignments, they will participate in a discussion forum and complete an assignment using the concepts they are learning.

Course Learning Objectives

  • Identify what constitutes a business plan and the role businesses play in our economy.
  • Define categories of business ownership and criteria for ownership structure selection.
  • Define categories of management and organizational structure and identify types of management structure from an organizational chart.
  • Identify appropriate target markets and market segments.
  • Identify common financial statements used in business decision-making.
  • Define different types of management approaches and strategies.
  • Identify the role of ethics in business decision-making.