This course examines research as a method for solving business problems. It provides an overview of processes and tools for planning, implementing, reflecting and evaluating business problems using a variety of methodologies. Students will investigate a wide range of related topics including:
- Designing business research proposals and processes
- Finding reliable sources and qualitative research
- Choosing primary research methods
- Collating, measuring, and analyzing data
The course project is a Business Research Report: Proposing a Solution to a Business Problem. Students will frame a research question, complete a review of the literature, identify techniques for data collection, design a primary research method, perform data analysis and organize all components into a professional business report.
Course Learning Objectives
- Describe the process of using business research as a problem solving and decision-making tool.
- Relate ethical standards to business research processes.
- Select appropriate existing research to address a specific business problem.
- Select the most suitable data gathering and analysis tools to research a specific business problem.
- Perform original research to address a specific business problem.
- Synthesize existing research with new findings to solve a specific business problem.
- Organize research components into a professional business report.