This is a big picture course that cuts across the whole spectrum of business and management to focus on the total enterprise. It requires students to probe, question, and evaluate all aspects of a company’s external and internal situation. Students will investigate a wide range of related topics including:
- Industry and competitive environment
- Long-term direction and strategy
- Resources and competitive capabilities
- Prospects for long-term success
The course project, Corporate Strategic Plan: Charting the Course for an Organization, requires students to complete an analysis of strengths and weaknesses, competitive structure, corporate culture, global strategies, ethics, and social responsibility, as well as create specific implementation and action plans.
Course Learning Objectives
- Conduct strategic analysis in a variety of industries and competitive situations, including the global market environment.
- Craft a business strategy.
- Perform managerial tasks associated with implementing and executing company strategies, including negotiation processes.
- Evaluate a strategic plan to determine if there are unethical or socially irresponsible strategies involved, and identify alternative strategies to replace them.
- Make recommendations regarding a company’s present business position, its long-term direction, its resources and competitive capabilities, the strength of its strategy, and its opportunities for gaining sustainable competitive advantage.
- Develop a strategic plan that integrates all aspects of planning, implementation, and contingency tactics.