BBA101: Introduction to Business

Credit Hours:

Estimated Hours Per Week:

Overview

This course introduces students to the fundamental concepts for business operations. Key concepts addressed in the course include:

External and internal environments in which firms operate
Forms of business ownership
International business activities
Organizational structure and key management functions
Marketing of services and products
Management of employees
Use of technology to develop, market, and deliver products and services
Accounting systems and financial reporting

For the course project, Business Report: Exploration of how a Real-World Firm Applies Fundamental Business Concepts, students will explore how a real-world firm applies fundamental business concepts in their operations, enabling them to compete in today's global marketplace.

Course Learning Objectives

Upon successful completion of this course, students will be able to:

Describe the external environments in which a firm operates.
Identify a form of business ownership for a given company and discuss the advantages and disadvantages of this type of ownership for the company.
Describe a company's global strategy and how the company is engaging in international business.
Discuss how a business is managed and organized and the challenges faced by the firm's management.
Describe a firm's target market and the marketing mix.
Discuss the effectiveness of a firm's practices for leading, managing, and motivating their employees.
Explain how an organization uses technology to develop and promote its products and services and to communicate with its stakeholders.
Describe how financial information on a given company is used to make investment decisions.

ENROLLMENT

To enroll in this course, please complete the online application.

Required Texts
BBA101 texts are available from the JIU/Follett Bookstore