BBA101: Introduction to Business

Credit Hours:

Estimated Hours Per Week:

This course introduces fundamental concepts in business. Key concepts in the course include:

The role of businesses in an economy
Business ownership, management, and organization
Business ethics, corporate responsibility, and globalization
Marketing concepts, accounting basics, and financial statements used in business
Key considerations for using technology and managing human resources

In weekly assignments, students use business-specific terminology to write about concepts a business owner considers when completing a business plan.

Upon successful completion of this course, students will be able to:

Describe the role businesses play in an economy.
Identify major categories of business ownership and the advantages or disadvantages offered by each.
Define corporate responsibility and explain how being responsible can impact the decisions a business makes.
Define marketing terminology such as target market, market segmentation, and the marketing mix.
Identify the common financial statements used in business decision-making.
Explain how an organization can use technology to develop and promote its products and services.
Isolate issues related to motivating, retaining, and managing human resources.

ENROLLMENT

To enroll in this course, please complete the online application.

Required Texts
BBA101 texts are available from the JIU/Follett Bookstore