BBA305: Economics and Competitive Strategies

Credit Hours:
3
Estimated Hours Per Week:
12

Overview

This course examines how economic strategy can be formulated and implemented in a typical business entity based on the firm’s strategic plan and positioning in our innovative global economy. The “why, how, what, and who” of innovation are studied, along with price, cost, and value, which are the three pillars of profit. Students will investigate a wide range of related topics including:

  • Theory of the firm
  • Innovation and economic strategy
  • Trade-offs and cost functions
  • Competition and collaboration

The course project is a Firm Strategy Analysis: Maximizing Profits. Students will draft a proposed economic strategy, determine hidden costs, identify network economies, and complete a risk-benefit analysis.

Learning Outcomes

Upon successful completion of this course, students will be able to:

  • Propose an economic strategy in which you identify what a specific firm needs to do to maximize its profits.
  • Determine the hidden costs of innovation.
  • Determine cost functions.
  • Develop an integration strategy.
  • Describe the type and governance of a selected firm.
  • Conduct a risk-benefit analysis.
  • Prepare a firm strategy analysis.
ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
BBA305 texts are available from the JIU/MBS bookstore