BC500: Business Research Methods
Credit Hours:
3
|
Estimated Hours Per Week:
15
|
Overview
This course examines research as a method for solving business problems. It provides an overview of processes and tools for planning, implementing, reflecting and evaluating business problems using a variety of methodologies. Students will investigate a wide range of related topics including:
- Designing business research proposals and processes
- Finding reliable sources and qualitative research
- Choosing primary research methods
- Collating, measuring, and analyzing data
The course project is a Business Research Report: Proposing a Solution to a Business Problem. Students will frame a research question, complete a review of the literature, identify techniques for data collection, design a primary research method, perform data analysis and organize all components into a professional business report.
Course Learning Objectives
Upon successful completion of this course, students will be able to:
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Describe the process of using business research as a problem solving and decision-making tool.
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Relate ethical standards to business research processes.
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Select appropriate existing research to address a specific business problem.
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Select the most suitable data gathering and analysis tools to research a specific business problem.
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Perform original research to address a specific business problem.
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Synthesize existing research with new findings to solve a specific business problem.
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Organize research components into a professional business report.
Required Texts
BC500 texts are available from the JIU/Follett Bookstore
