MBA551: Internal Marketing for Information Managers

Credit Hours:
3
Estimated Hours Per Week:
15

Overview

This course explores a bold idea: using market principles to design and manage large organizations. Market-based organizations are emerging in business and government because they offer the advantages of market economies: accountability, innovation, and rapid response. Students will investigate a wide range of related topics including:

  • Examining the impact of the information revolution
  • Transforming departments into internal enterprise units
  • Leading without power
  • Developing entrepreneurial government

The course project is a Research/Consulting Project: Examining an Internal Markets Problem. The project can employ academic research or it can focus on an organization, identifying problems and solutions (consulting). Ideally, the project will be so strategically chosen that the results will produce a breakthrough in management thought.

Course Learning Objectives

Upon successful completion of this course, students will be able to:

  • Critically evaluate the concept of an internal market as an organizational design and the trends that drive this concept.
  • Demonstrate the skills and knowledge needed to design and manage an economic, technological, and social infrastructure that contains an internal market.
  • Evaluate the logic, critical issues, advantages, and challenges of market-based organizations
ENROLLMENT
To enroll in this course, please complete the online application.

Required Texts
MBA551 texts are available from the JIU/Follett Bookstore