MBA 505: Marketing Management
Overview
Both e-commerce and the global marketplace are changing the nature of marketing. This course presents such essential concepts as market research, buyer behavior, and market segmentation in the context of the new global and electronic marketplace.
Learning Outcomes
Upon successful completion of this course, students will be able to:
- Identify and list a variety of avenues for gathering and disseminating marketing information.
- Develop a marketing strategy that utilizes appropriate technologies.
- Research market profiles and present avenues by which they can be reached.
| Créditos hora: 3 | Horas estimadas por semana: 16 |
Accredited by the Higher Learning Commission;