Leading the Customer-Driven Organization Specialization
The customer comes first. The best and brightest leaders in any organization share one common secret: If you take care of your customer, success will follow. Despite most companies’ claim that they are customer-centered, most organizational structures are, in fact, product-driven. But times are changing. This program examines the paradigm shift in business assumptions about the customer and enables you to implement important structural changes designed to meet the needs of your organizations customers – both external and internal. Our core MBA curriculum in business, ethics and leadership fundamentals provides the perfect foundation for this highly-valued specialization.
Students pursuing this specialization will:
- Learn how to assess customer needs and expectations and develop customer-driven goals, strategies, and standards as they contribute to a company’s bottom line.
- Apply effective leadership strategies and coaching to a variety of contexts, whether you work in teams, in front of a large audience or in situations of crisis or conflict.
- Identify, evaluate, and respond effectively to the socio-economic, political, cultural, environmental and competitive forces pushing firms and industries to become global.
Who should enroll:
Business leaders and those seeking positions of leadership and influence within customer-centric organizations will find this degree program especially valuable. Typical students include CEOs, COOs and other executives who seek to empower their sales and service teams, global or international sales directors, director of sales and service, territory sales directors as well as sales and/or service managers, as well as those aspiring to such positions. The expertise gained from this progressive specialization can be applied to any field or industry that has internal or external customers. Combine the functional knowledge gained in the MBA program with the leadership skills that will help you and your organization to excel.
Specialization Courses
 |
||
|
BC 605 Leading the Customer-Driven Organization | |
|
||
|
BC 606 Managing the Customer Experience | |
|
||
|
BC 612 Influence Strategies for Organizational Change | |
|
||
|
MBA 562 Judgment and Decision Making | |
|
||
Accredited by the Higher Learning Commission;