Mr. Sheldon Wayman has taught a variety of marketing courses to both undergraduate and graduate students since 2003. His teaching experience includes positions at reputable universities in NY including; Baruch College, C.W. Post, LIM, New York University, Pace and Queens College.
In his career, he has given many speeches and presentations to chapters of the American Marketing Association and Business Marketing Association.
Mr. Wayman’s professional experience includes over 30 years in the marketing research industry. In 1991, he opened his own research firm, known as The Wayman Group, Inc. The firm specializes in publication and tradeshow research, designing research tools to help sell advertising and exhibit space.
Mr. Wayman has published several articles in recognized industry publications, including Marketing News, the American Marketing Association’s flagship publication and the Business Marketing Association’s monthly newsletter. Major titles include: “Can Business-to-Business Make a Difference in an Economic Downturn”, and “The Impact of Incentives on Response Rates”.