BABC in Sales and Marketing

Laying the groundwork for excellence. The ability to compete in the fast-moving, creative arena of sales and marketing requires core competency in effective marketing strategies, consumer habits, e-commerce, best business practices, and managing sales forces. This specialization gives you the competitive edge by providing both broad knowledge and practical experience in sales and marketing theory and techniques along with a comprehensive foundation in business communication.

Degree Learning Objectives:

  • Integrate Marketing, Sales and Service into a complete model of marketing for an organization
  • Identify and develop communication strategies for linking a firm’s vision, mission, marketing plan and customers
  • Understand core sales principles, and the managerial roles, duties and tasks related to the sales process
  • Identify leadership qualities and to assess the effectiveness for future, personal, career directions
  • Develop foundational business communication knowledge and skills through the core courses
Who Should Enroll: 

This degree program is designed for students who are interested in developing careers in either sales or marketing or already hold current positions in either area. Marketing and/or sales managers and directors who take this specialization will learn how to coordinate both types of business functions and leverage each to increase bottom-line performance. This program also will appeal to those who want to further their education and seek a master degree in this core specialization.

HOW TO APPLY:

Your course sequence will be determined in cooperation with your academic advisor.

CURRICULUM
1 Orientation Course - no costNo Credit
2 Student Success Courses6 Credits
9 General Education Courses27 Credits
12 Business Communication Core Courses36 Credits
6 Business Administration Core Curriculum Courses18 Credits
2 Interdisciplinary Courses6 Credits
3 General Education Electives9 Credits
1 Elective3 Credits
4 Specialization Courses12 Credits
1 Capstone Course3 Credits
TOTAL Required for Graduation
120 Credit Hours
1 Orientation Course - no costNo Credit
JIU101 Orientation - Successful Online Learning
2 Student Success Courses6 Credits
CRT100 Critical Thinking and Creative Problem Solving
ENG100 The Writing Process
9 General Education Courses27 Credits
ART101 Art Appreciation
ENG101 English Composition
ENG102 English Literature
IT102 Introduction to Computer Information Systems
MATH101 College Mathematics
SCI201 Science and Technology
SCI202 Physics of Modern Technology I
SCI203 Physics of Modern Technology II
SPCH101 Fundamentals of Public Speaking
12 Business Communication Core Courses36 Credits
BBA311 Using the Internet in Business
BC322 Business Presentations
BC345 Organizational Communication
BC350 Human Communication
BC352 Fundamentals of Business Writing
BC355 Business Communication Contexts
BC360 Communication Technologies
BC370 Public Relations
BC372 Intercultural Communication
BC375 The Evolution of Communication Media
BC380 Team Communication
ETH401 Making Ethical Management Decisions
6 Business Administration Core Curriculum Courses18 Credits
BBA101 Introduction to Business
BBA110 History of Business
BBA204 Legal Environment of Business
BBA210 Financial Flow - Follow the Money
BBA211 Introduction to Management
BBA212 Technical Writing
2 Interdisciplinary Courses6 Credits
BC300 The Art of Human Experience
MATH301 Business Mathematics
3 General Education Electives9 Credits
GEOG201 Human and Cultural Geography
HIST201 History of World Literature
HUM201 Peace and Conflict Studies
MATH201 Intermediate Algebra
PSY201 Psychology of the Organization
1 Elective3 Credits
Select 1 From BBA or BC level 300-499
4 Specialization Courses12 Credits
BC400 Integrating Sales and Marketing with Service
BC401 Communicating with Markets through IMC
BC402 Managing the Sales Force
BC403 Professional Development and Leadership
1 Capstone Course3 Credits
BC491 Business Communication Capstone

Transfer credit is available for applicable courses.