MABC in Entrepreneurship

Do you have what it takes?  Every business begins with a dream. But what separates those that fail from those that flourish is someone who has the vision, strategy, and discipline to nourish and grow that dream.  If you possess the entrepreneurial spirit but need the practical skills to run a successful business in the field of professional communication, this program is for you! In this specialization, you will study key principles and practices critical to establish a communications-oriented small business and position it for growth. 

Degree Learning Objectives:

  • Examine the characteristics, knowledge, skills, and abilities necessary for successful entrepreneurship
  • Write a business and marketing plan for a new venture.
  • Develop a feasibility analysis for a new business
  • Create strategies for organizational change
  • Develop foundational business communication knowledge and skills through the core courses
Who Should Enroll: 

Ideal for business students and busy communications professionals who want to establish their own consultancy or small business, this degree program offers you the opportunity to learn theory and best practices and apply them to your own professional environment.  Others who will find this degree valuable are potential entrepreneurs, consultants, managers, new business developers and directors who wish to develop in this direction.

HOW TO APPLY:

Your course sequence will be determined in cooperation with your academic advisor.

CURRICULUM
1 Orientation Course - no costNo Credit
7 Communication and Leadership Core Courses21 Credits
4 Specialization Courses12 Credits
1 Capstone Course3 Credits
TOTAL Required for Graduation
36 Credit Hours
1 Orientation Course - no costNo Credit
JIU101 Orientation - Successful Online Learning
7 Communication and Leadership Core Courses21 Credits
BC500 Action Research for Business Solutions
BC532 Directing Corporate Communication
BC541 Managing High-performance Teams
BC563 Enterprise Innovation & Technology
BC611 Leading with Integrity
BC628 Designing High-impact Presentations
ETH501 Making Ethical Management Decisions
4 Specialization Courses12 Credits
BC612 Influence Strategies for Organizational Change
MBA541 Fundamentals of Entrepreneurship
MBA542 Feasibility Analysis for New Ventures
MBA543 Business and Marketing Plans for New Ventures
1 Capstone Course3 Credits
BC681 Capstone Experience

Transfer credit is available for applicable courses.